LemonPie - Designoholic

-Lemonpie

Reach future customers on podcasts they love.

Lemon Pie

Lemonpie is a podcast agency that offers a range of services to help businesses and individuals create high-quality podcasts that engage and resonate with their target audience.
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Industry

Tech

Company Size

11 — 50 employees

Services we provided

— Market Research
— Brand messaging
— Visual identity
— Brand guidelines
— Website design

The client

Lemonpie is a podcast agency that offers a range of services to help businesses and individuals create high-quality podcasts that engage and resonate with their target audience.

LemonPie offers a range of services, including podcast production, editing, sound design, and distribution. We take a collaborative approach to every project, ensuring that our clients have creative control over their content while also benefiting from our expertise and experience in podcasting.

The challenge

For LemonPie, the way we buy homes is broken. It’s too expensive, the technology is outdated, and the entire process is fragmented and frustrating. On top of that, millennials now make up the largest share of homebuyers in the United States. But the real estate industry has been asleep for years, refusing to adapt to the needs and expectations of its ancestral clientele.

Our task was to design a visual identity that highlighted LemonPie’s unique value proposition. We also needed to develop clear messaging that spoke directly to Millennials’ needs.

The solution

After extensive research, workshops, and proposals, we crafted a comprehensive rebrand with a new visual identity and messaging/positioning strategy.

We consolidated LemonPie value proposition in a clear statement to communicate to customers, investors, and the press. We then created brand guidelines that included visual identity best practices, messaging strategy, photography, and illustration guidelines – a comprehensive toolkit to achieve the new goals.

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