{"id":15540,"date":"2013-11-29T14:25:23","date_gmt":"2013-11-29T14:25:23","guid":{"rendered":"https:\/\/thealternativeagency.co.uk\/indigo\/?p=15540"},"modified":"2013-11-29T14:25:23","modified_gmt":"2013-11-29T14:25:23","slug":"plays-road-smartphone-app","status":"publish","type":"post","link":"https:\/\/designoholic.uk\/indigo\/plays-road-smartphone-app\/","title":{"rendered":"\u201cPlays The Road\u201d Smartphone App"},"content":{"rendered":"<p>Volkswagen have brought their car manufacture expertise into the world of smartphones and produced a brand new app called \u201cPlay The Road\u201d which was actually intended just as an experiment and never meant to be release due to health and safety issues, so what is it? It\u2019s an app that needed the help of electronic musicians Underworld, and the idea of it is that it picks a music playlist depending upon the style of your driving.<!--more--><\/p>\n<p>Together Underwold and Volkswagen worked in unison to help collaborate and launch this app in time to celebrate the new release of the Golf GTI\u2019s seventh generation. The app is quite magnificent, it connects to your car using a built in accelerometer to analyse a variety of factors such as your braking inputs, engine revs, steering and speed as well as several other factors. The urgency of all these factors indicated to the app which song it should play which ranges from Electronica to rather more relaxing tracks.<\/p>\n<p>Ever since the invention of the in car stereo in around the 1930s music has been a massive part of the whole driving experience. Music directly correlates with the way you drive, so this app could potentially be a safety measure in tackling statistics but currently it\u2019s not quite seen that way as Volkswagen are unable to release the app due to safety reasons.<\/p>\n<p>The aims are high however and both Volkswagen and Underworld are setting their sights at being able to release this to the public at some point, they have had a few positive results from their experimental tests as it appears to arouse and control various different emotions of the driver causing them to drive differently which I suppose on the other hand is also a dangerous game to be playing for VW so they need to be getting it right!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Volkswagen have brought their car manufacture expertise into the world of smartphones and produced a brand new app called \u201cPlay The Road\u201d which [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-15540","post","type-post","status-publish","format-standard","hentry","category-fun-stuff"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cPlays The Road\u201d Smartphone App By Underworld &amp; VW| Indigo Car Hire<\/title>\n<meta name=\"description\" content=\"\u201cPlays The Road\u201d Smartphone App produced by Underworld and Volkswagen could be released to the public sometime in the near future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designoholic.uk\/indigo\/plays-road-smartphone-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cPlays The Road\u201d Smartphone App By Underworld &amp; VW| Indigo Car Hire\" \/>\n<meta property=\"og:description\" content=\"\u201cPlays The Road\u201d Smartphone App produced by Underworld and Volkswagen could be released to the public sometime in the near future.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/designoholic.uk\/indigo\/plays-road-smartphone-app\/\" \/>\n<meta property=\"og:site_name\" content=\"Indigo Car Hire\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-29T14:25:23+00:00\" \/>\n<meta name=\"author\" content=\"Robert Gillespie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Gillespie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/designoholic.uk\/indigo\/plays-road-smartphone-app\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/designoholic.uk\/indigo\/plays-road-smartphone-app\/\"},\"author\":{\"name\":\"Robert Gillespie\",\"@id\":\"https:\/\/designoholic.uk\/indigo\/#\/schema\/person\/a562d9c18b1397a339a2cd5f54eb36ed\"},\"headline\":\"\u201cPlays The Road\u201d Smartphone App\",\"datePublished\":\"2013-11-29T14:25:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/designoholic.uk\/indigo\/plays-road-smartphone-app\/\"},\"wordCount\":316,\"publisher\":{\"@id\":\"https:\/\/designoholic.uk\/indigo\/#organization\"},\"articleSection\":[\"Fun Stuff\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/designoholic.uk\/indigo\/plays-road-smartphone-app\/\",\"url\":\"https:\/\/designoholic.uk\/indigo\/plays-road-smartphone-app\/\",\"name\":\"\u201cPlays The Road\u201d Smartphone App By Underworld & VW| Indigo Car Hire\",\"isPartOf\":{\"@id\":\"https:\/\/designoholic.uk\/indigo\/#website\"},\"datePublished\":\"2013-11-29T14:25:23+00:00\",\"description\":\"\u201cPlays The Road\u201d Smartphone App produced by Underworld and Volkswagen could be released to the public sometime in the near future.\",\"breadcrumb\":{\"@id\":\"https:\/\/designoholic.uk\/indigo\/plays-road-smartphone-app\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/designoholic.uk\/indigo\/plays-road-smartphone-app\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/designoholic.uk\/indigo\/plays-road-smartphone-app\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/designoholic.uk\/indigo\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201cPlays The Road\u201d Smartphone App\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/designoholic.uk\/indigo\/#website\",\"url\":\"https:\/\/designoholic.uk\/indigo\/\",\"name\":\"Indigo Car Hire\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/designoholic.uk\/indigo\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/designoholic.uk\/indigo\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/designoholic.uk\/indigo\/#organization\",\"name\":\"Indigo Car Hire\",\"url\":\"https:\/\/designoholic.uk\/indigo\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/designoholic.uk\/indigo\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/alshokar.com\/demo\/wp-content\/uploads\/2021\/11\/indigo-logo.png\",\"contentUrl\":\"https:\/\/alshokar.com\/demo\/wp-content\/uploads\/2021\/11\/indigo-logo.png\",\"width\":146,\"height\":65,\"caption\":\"Indigo Car Hire\"},\"image\":{\"@id\":\"https:\/\/designoholic.uk\/indigo\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/designoholic.uk\/indigo\/#\/schema\/person\/a562d9c18b1397a339a2cd5f54eb36ed\",\"name\":\"Robert Gillespie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/designoholic.uk\/indigo\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c8a0fe8a3a4385e03aa1821ca4a47edc99fdf56de4d550fdd15b99753f96bb23?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c8a0fe8a3a4385e03aa1821ca4a47edc99fdf56de4d550fdd15b99753f96bb23?s=96&d=mm&r=g\",\"caption\":\"Robert Gillespie\"},\"url\":\"https:\/\/designoholic.uk\/indigo\/author\/rgillespie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201cPlays The Road\u201d Smartphone App By Underworld & VW| Indigo Car Hire","description":"\u201cPlays The Road\u201d Smartphone App produced by Underworld and Volkswagen could be released to the public sometime in the near future.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/designoholic.uk\/indigo\/plays-road-smartphone-app\/","og_locale":"en_US","og_type":"article","og_title":"\u201cPlays The Road\u201d Smartphone App By Underworld & VW| Indigo Car Hire","og_description":"\u201cPlays The Road\u201d Smartphone App produced by Underworld and Volkswagen could be released to the public sometime in the near future.","og_url":"https:\/\/designoholic.uk\/indigo\/plays-road-smartphone-app\/","og_site_name":"Indigo Car Hire","article_published_time":"2013-11-29T14:25:23+00:00","author":"Robert Gillespie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Robert Gillespie","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/designoholic.uk\/indigo\/plays-road-smartphone-app\/#article","isPartOf":{"@id":"https:\/\/designoholic.uk\/indigo\/plays-road-smartphone-app\/"},"author":{"name":"Robert Gillespie","@id":"https:\/\/designoholic.uk\/indigo\/#\/schema\/person\/a562d9c18b1397a339a2cd5f54eb36ed"},"headline":"\u201cPlays The Road\u201d Smartphone App","datePublished":"2013-11-29T14:25:23+00:00","mainEntityOfPage":{"@id":"https:\/\/designoholic.uk\/indigo\/plays-road-smartphone-app\/"},"wordCount":316,"publisher":{"@id":"https:\/\/designoholic.uk\/indigo\/#organization"},"articleSection":["Fun Stuff"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/designoholic.uk\/indigo\/plays-road-smartphone-app\/","url":"https:\/\/designoholic.uk\/indigo\/plays-road-smartphone-app\/","name":"\u201cPlays The Road\u201d Smartphone App By Underworld & VW| Indigo Car Hire","isPartOf":{"@id":"https:\/\/designoholic.uk\/indigo\/#website"},"datePublished":"2013-11-29T14:25:23+00:00","description":"\u201cPlays The Road\u201d Smartphone App produced by Underworld and Volkswagen could be released to the public sometime in the near future.","breadcrumb":{"@id":"https:\/\/designoholic.uk\/indigo\/plays-road-smartphone-app\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/designoholic.uk\/indigo\/plays-road-smartphone-app\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/designoholic.uk\/indigo\/plays-road-smartphone-app\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/designoholic.uk\/indigo\/"},{"@type":"ListItem","position":2,"name":"\u201cPlays The Road\u201d Smartphone App"}]},{"@type":"WebSite","@id":"https:\/\/designoholic.uk\/indigo\/#website","url":"https:\/\/designoholic.uk\/indigo\/","name":"Indigo Car Hire","description":"","publisher":{"@id":"https:\/\/designoholic.uk\/indigo\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/designoholic.uk\/indigo\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/designoholic.uk\/indigo\/#organization","name":"Indigo Car Hire","url":"https:\/\/designoholic.uk\/indigo\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/designoholic.uk\/indigo\/#\/schema\/logo\/image\/","url":"https:\/\/alshokar.com\/demo\/wp-content\/uploads\/2021\/11\/indigo-logo.png","contentUrl":"https:\/\/alshokar.com\/demo\/wp-content\/uploads\/2021\/11\/indigo-logo.png","width":146,"height":65,"caption":"Indigo Car Hire"},"image":{"@id":"https:\/\/designoholic.uk\/indigo\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/designoholic.uk\/indigo\/#\/schema\/person\/a562d9c18b1397a339a2cd5f54eb36ed","name":"Robert Gillespie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/designoholic.uk\/indigo\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c8a0fe8a3a4385e03aa1821ca4a47edc99fdf56de4d550fdd15b99753f96bb23?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c8a0fe8a3a4385e03aa1821ca4a47edc99fdf56de4d550fdd15b99753f96bb23?s=96&d=mm&r=g","caption":"Robert Gillespie"},"url":"https:\/\/designoholic.uk\/indigo\/author\/rgillespie\/"}]}},"_links":{"self":[{"href":"https:\/\/designoholic.uk\/indigo\/wp-json\/wp\/v2\/posts\/15540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designoholic.uk\/indigo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designoholic.uk\/indigo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designoholic.uk\/indigo\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/designoholic.uk\/indigo\/wp-json\/wp\/v2\/comments?post=15540"}],"version-history":[{"count":0,"href":"https:\/\/designoholic.uk\/indigo\/wp-json\/wp\/v2\/posts\/15540\/revisions"}],"wp:attachment":[{"href":"https:\/\/designoholic.uk\/indigo\/wp-json\/wp\/v2\/media?parent=15540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designoholic.uk\/indigo\/wp-json\/wp\/v2\/categories?post=15540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designoholic.uk\/indigo\/wp-json\/wp\/v2\/tags?post=15540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}