Understand the variables
(Brand & Audience)
A good UI designer will start by understanding the brand values, aesthetics and tone of voice, and will interrogate how this aligns with the motivations and style choices of the target audience.
Concept & Moodboard
The next step is to define a set of approaches to the design of the UI that are on-brand. We typically design three routes that all interpret the brand differently to provide clients with on-brand options for them to choose from.
Refining the approach
Working alongside our clients, Thin Martian designers refine the UI design across key pages, modules and various device/ screen sizes. Once we have a style set we move onto building the design system.
We develop a design system of reusable assets and rules that can be applied to all user interface elements.
Application & finishing flourishes
The devil is often found in the details, so once the design system is completed our team of designers and creatives look to ensure all the final details are defined. From micro-animations to lazy loading elements and parallax layers to 2.5D interactions that will thrill your users.