If you ever wondered what you need to have before hiring the designer, then this is the post for you. Today I’ll give you a list of things that you must have to prepare before design your website.
While your company’s website could and should be all those things, it will only be successful if it has a fresh, modern design that provides a pleasant user experience. How can you make sure your website has those attributes? By using website design services, of course!
The first step is one that people often struggle with the most, but once you get past this, you will have an amazing strategy in place that will serve as the foundation for everything else that needs to be done. A major problem that people face is that they don’t really know what they want starting out. They know that they need a website, and they have a vague idea of what purpose that website should serve. However, they haven’t really taken the time to map out what they want to display to the world about themselves and their business. It is imperative that you do so before you begin to build your website.
The point of all this is to create a website that is successful. In order to do that, you are going to need to take some time to think about who you are, what you’re passionate about, and what the core values of your business are. If you don’t know who you are, then how are you going to know what you need to create? When you don’t clarify, that lack of clarity comes across to the visitors of your website. Always keep in mind that when you put up a website, you are sending a message to your customers and/or visitors to that site. It is up to you whether that message is clear and professional or if it comes across as confusing and jumbled. That’s why it is so important that you begin by implementing a successful website strategy.
It’s vitally important to start by understanding who you are designing your website for. You need to ask yourself ‘who is my target audience?’ and take some time to understand the demographic that you have in mind. Imagine that the website you are about to create is for a clothing brand selling to young people. In this instance, you are likely to be looking to pop culture for inspiration.
As you plan your website, and you are considering the user experience, you’ll want to start mapping out all of the pages that you want to include. It’s likely that you have a general idea in your mind of what pages would be best to have on your site, but actually putting pen to paper and drawing it out will help you to get a bird’s eye view of what pages you should build. You can always use programs like Paint to give you a pictorial view of how your website should pan out, but there’s something about putting a pen to paper and sketching it out that seems to make things more viable. It’s recommended that you create a mind map or a flow chart to sketch out how you’re going to build your site page by page. Of course, you can draw out a mind map on anything from a piece of notebook paper to a napkin, but if you’re fond of using the computer to save your ideas, You can also find features that will allow you to create flow charts in most word processing programs such as the latest versions of Microsoft Word. No matter how you go about mapping out your site, you’ll want to start by figuring out what the main categories in your top-level menu will be. Then, carefully start to map out what pages should be included in each section of your website. Be sure that as you are mapping out your site, you take time to consider what the user experience will be at each phase and if they will be able to easily find what they need. Think of this as the blueprint. At this stage, you will be creating the site map and you need to start at the top with the homepage. From there you need to create a map to all the other pages in the site. Every page will need to feed back into the homepage but ask yourself where else they need to go. Contact pages, about us pages, further content, blogs? You need to consider the scale of your website and what information you will display.
No matter what industry you compete in, it’s essential that your website is aligned with all your other platforms. To make sure your site is in alignment, we’ll ask you to share your branding assets, beginning with your branding guidelines. Your branding guidelines or style guide should include details about your brand voice. Your brand guidelines should also discuss the colors, shapes and fonts you use to communicate with your clients and prospects. If your brand’s primary colors are red, white and blue and you use Helvetica in your text messages, you’ll want to use the same things on your website so visitors will instantly affiliate your site with your brand based on its appearance alone.
How things are phrased on your website should also be in line with your other platforms. If you use a tagline on your other platforms, you should use the same tagline on your website.
Your logo is another branding asset we’ll ask you to share with us. We’ll ask you to share all variations of your logo in vector format, or .ai, .eps, or .png formats, so we can put your easily recognizable logo in a prominent position on your site’s web pages.
This leads us nicely onto the content of your website. This may not be top of your list when you consider the overall design, but it certainly should not be underestimated. In 2016, when users were given 15 minutes to consume content, 59% said they would prefer it to be beautifully designed so the combination of the two is important. Think of the website like a blank sheet of paper. Just having a few words on this piece of paper will be very boring and not great to look at. You need your content to help to keep people on your site.
A lack of a clear message is the biggest turn off for consumers, with 50% claiming this to be the reason for leaving a site.
A Good content can engage your audience, help you from an SEO perspective and convey your key messages to your customers. It is vital to use your content in a way that is ‘Beautifully Designed’ so that it is effective in delivering this.
If you have media, such as images/photos, brand graphics or videos, we’ll need you to share them all with us before we start working on your web design. These things are important because they are what we will use to give your brand and website personality. We will also ask to see any reference material you have available to you that will help us understand your business and competitors in target market better.
If you have worked with clients in the past make sure you have their testimonial saved up. The more testimonials you have the better. If you’re just starting out, then don’t worry just start working with people even if it’s for free to get some social proof coming your way.
Now, don’t get hung up in the comparison trap here. No, no, no my friend. Just search the web and look for the layout and style that stands out to you. Don’t look at pictures, words or colors. Just layout and style of the site. This will give your designer a look at how you want your style and layout to be. It also doesn’t mean that your designer will end up creating a website just like those you like. But they’ll get a glimpse of your taste.
When you hire me to create a website for your business, here are a few of the things we’ll need from you in the context of granting us access:
In addition to providing the information listed above, we’ll also need you to add us as an admin user in your Google Analytics account. We’ll need you to do the same thing in your Google Search Console account. Naturally, we’ll need to get signed billing forms for your ongoing hosting and support payments as well.
Quite simply, with a bit of planning and organisation, designing a website can be so much easier. One of the most important things that you should take away from this article is the importance of being responsive and making sure your website is ready for multiscreen viewing. Keep in mind all of the above tips to enhance your site’s user experience through smart design.
It’s up to you now. What do you do to ease the workflow with your designer? Or How can you implement these things in your business to get the results you want from your designer? Thanks for reading. Please share this post if you think it would be helpful to a friend in your inner circle.