Moose Bicycle was born in the minds of two young and ambitious canadian entrepreneurs,
who desired to increase consumers’ accessibility to cool and quality bikes.
Selling directly to consumersallowed the company to put into reality its strategic alignment,
namely to sell bikes at lower prices with prodigious customer satisfaction.
I have started working with a fantastic Moose Bicycle team
by creating their logo.
It was essential that the design maintained the original brand’s spirit
while creating a logotype that was more refined, durable, and that positioned the brand for expansion.